I move your projects to success with strategy and head-turning creative.

S E R V I C E S

A man, Chris Danies in a floral shirt and cap sits at a table, watching a person pointing to a laptop screen displaying animated characters. The scene appears to be in a creative workspace, with a whiteboard, camera equipment hanging above.

Creative Direction & Consulting

I define and maintain the creative direction of a project, ensuring it aligns with the story we’re telling and connects with the audience at every level. My work goes beyond art direction to encompass:

  • Concept Development: Crafting cohesive ideas that inspire and engage.

  • Client Relations and Pitching: Building trust and collaboration with clients while presenting bold creative strategies.

  • Team Leadership: Guiding creative teams across all phases of production to deliver standout results.

  • Storytelling: Uncovering the human element through compelling interviews narratives, and vibes.

  • Cross-Medium Expertise: Ensuring creative consistency across video, photography, social media, print, and more.

No matter the size of the project, the core goal is always the same: to deliver creative work that doesn’t just look great but grabs attention and resonates in a meaningful way.

An indoor photography studio with a white backdrop, professional lighting equipment, and black curtains on either side.

Production Services

With hands-on experience across a wide range of production roles, I ensure that creative ideas are brought to life seamlessly. My expertise includes:

  • Project Management: Understanding goals, constants, and variables to see production to a successful end.

  • Video Production: Directing every aspect, including lighting design and serving as Director of Photography.

  • Pre-Production Expertise: Managing all the groundwork, from creative briefs and shoot treatments to casting, location scouting, and pitching.

  • Set and Prop Production: Building immersive environments that tell a story.

  • Photo and Lighting Production: Crafting stunning visuals and intentional lighting setups.

  • Event Production: Creating experiences that leave lasting impressions.

I bring a strategic, detail-oriented approach to every project, ensuring that the creative direction is not just maintained but elevated.

Chris Daniels wearing a black canvas jacket and T-shirt, with sunglasses hanging on his shirt, is sitting at a table, writing or drawing on a piece of paper with a pen. The image is in black and white.

Marketing Strategies & Campaigns

I specialize in crafting marketing strategies and campaigns that connect deeply with audiences by understanding their needs and desires. My approach combines research, intuition, and creativity to create multi-channel campaigns that deliver results.

  • Audience Research and Insights: Identifying and understanding your audience to craft strategies that resonate.

  • Campaign Development: Designing cohesive and engaging campaigns for digital, social, print, and more.

  • Long-Term Strategy: Planning comprehensive marketing initiatives that span multiple quarters, utilizing campaigns and multi-channel marketing.

  • Brand Messaging: Developing clear and consistent messaging that aligns with your brand identity and goals.

  • Emotional Connection: Leveraging storytelling and psychological principles to create campaigns that inspire action and build lasting relationships with your audience.

Whether it’s a social media campaign, a year-long marketing plan, or event-based content, I focus on creating work that leaves a meaningful and lasting impression.

A la Carte

Services

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A la Carte Services |

CREATIVE DIRECTION & CAMPAIGNS

Creative Direction

What It Is
Ongoing, high‑level creative leadership that keeps every visual, verbal, and experiential touchpoint on‑brand—from initial concept through final delivery.

What’s Included

  • Creative kickoff or discovery session

  • Concept development & mood‑boarding

  • Art/creative direction oversight for design, photo, or video teams

  • On‑set or in‑studio direction (as needed)

  • Review rounds & quality control to ensure brand consistency

  • Cross‑department collaboration (marketing, product, leadership)

Starting Rate

Full‑Day: from $1,500

Retainer: from $4,500/month 

Campaign Development & Strategy

What It Is
A complete campaign blueprint—from big idea to channel plan—so you can launch with clarity, creativity, and measurable KPIs.

What’s Included

  • 1–2 hour discovery workshop (objectives, audience, constraints)

  • Campaign big‑idea & core messaging framework

  • Audience personas & emotional hooks

  • Channel/media mix & rollout roadmap (paid, owned, earned)

  • Content calendar & asset list (photo, video, copy, design)

  • Budget range, timeline, and success metrics (KPIs)

  • Additional deliverables for funding campaigns

Starting Rate
$3,000 


BRANDING, STRATEGY & IDEATION

One-on-One Creative Brainstorm Session

What It Is
A focused, 60–90 minute session to generate new ideas and solve creative challenges—anything from product launch concepts to event marketing themes, campaigns, and more. 

What’s Included

  • 1 hour prep + 1 hour live session + follow-up recap

  • Recap document with top ideas and next steps

Starting Rate
$500

Brand Audit & Strategy Session

What It Is
A comprehensive review of your brand identity—everything from visuals to messaging—and a strategic planning session to map out improvements.

What’s Included

  • Brand audit report

  • 1–2 hour consulting session (virtual or in-person)

  • Actionable next steps and key recommendations

Starting Rate
$1500

Visual Identity Refresh

What It Is
A smaller-scale design service focusing on updating logos, color palettes, and fonts.

What’s Included

  • Updated logo files (print and web)

  • Refined color palette and font pairings

  • Basic brand guidelines document

Starting Rate
$1500

Full Branding / Rebranding

What It Is
A top-to-bottom identity for your brand. 

What’s Included

  • Full visual identity, including logo suite, fonts, and color palette.

  • Defined brand guidelines, including voice, and tone. 

  • Brand implementation strategy.

Starting Rate
$2500


MARKETING & CONTENT CREATION

Social Media Audit & Strategy

What It Is
Analysis of current social media efforts paired with a tailored strategy plan.

What’s Included

  • Profile audits (2–3 platforms)

  • Best practices for engagement and growth

  • Platform-specific content calendar

Starting Rate
$1500

Custom Copywriting & Messaging

What It Is
Targeted copy for specific needs—like landing pages, email campaigns, social media,  or product descriptions.

What’s Included

  • Copy outline and final copy documents

  • Voice & tone guidelines

  • SEO keyword integration (if applicable)

Starting Rate
$500, then prorated at $75 hour

Strategic Content Calendar & Topic Ideation

What It Is
Creation of a monthly or quarterly editorial calendar complete with topics, keywords, and posting schedule.

What’s Included

  • 1-3 hour Discovery Session (virtual or in person) 

  • Strategic Content calendar with topic descriptions

  • Keyword research for blog or social posts

  • Publishing schedule and promotional ideas

Starting Rate
$750

Custom Infographic or One-Pager Design

What It Is
Design a single-page graphic or PDF that visually conveys data, processes, or brand messaging in a clear format.

What’s Included

  • High-resolution digital file (PNG/PDF)

  • Editable design file for future updates

Starting Rate
$500

Email Marketing Setup or Revamp

What It Is
I’ll help create, refine, or optimize your email marketing—from template design to automated sequences.

What’s Included

  • Branded email templates

  • Automated welcome or sales funnels

  • Subject line testing and analytics report

Starting Rate
$1500

On-Demand Creative Consultation

What It Is
A flexible, pay-as-you-go consultation that lets you book small blocks of time for feedback on single projects as needed.

What’s Included

  • Hourly or session-based consultations 

  • Follow-up email summaries

  • Resource recommendations (tools, templates, etc.)

Estimated Rate
$150/hour (1-hour minimum)


USER EXPERIENCE REVIEW

Website User Experience (UX) Review

What It Is
A detailed look at your website layout, navigation, and overall user journey to pinpoint hurdles and improvement opportunities.

What’s Included

  • Annotated website screenshots with recommendations

  • Written UX improvement plan

Starting Rate
$750

Social Platform User Experience (UX) Review

What It Is
A detailed look at your social media and what it’s like for your target audience to pinpoint hurdles and improvement opportunities.

What’s Included

  • Annotated platform screenshots with recommendations

  • Written UX improvement plan

Starting Rate
$750

Newsletter User Experience (UX) Review

What It Is
A detailed look at your newsletter experience, why people do/don’t click through, all to pinpoint hurdles and improvement opportunities.

What’s Included

  • Annotated screenshots with recommendations

  • Written UX improvement plan

Starting Rate
$750


MEDIA PRODUCTION

Video or Photo Directing

What It Is
Direction for established concepts or building them from the ground up. Availability to direct from pre-production through post and delivery.

Creative & Strategy Direction

  • Visual Storytelling & Concept Development

  • Creative Strategy & Brand Alignment

  • Storyboarding & Pre-Visualization

  • Cinematic Framing & Composition

  • Emotional Branding & Tone Contro

Production & Direction

  • Camera Direction,  Blocking, Sequencing & Transitions

  • Lighting Direction

  • Talent Direction

  • Sound Design Direction

  • On-Set Leadership 

  • Problem-Solving & Adaptation

Post-Production Direction

  • Editing & Sound  Direction

  • Color Grading, Transitions & Visual Cohesion

  • Selection & Curation

  • Feedback & Refinement

Starting Rate
$1,500 day or custom quote for larger productions

Interview Direction

What It Is
On-camera questions and direction that bring out authentic, compelling, and emotionally resonant stories. I create a safe space for interviewees, creating a natural, engaging dialogue that feels personal and impactful.

What’s Included

  • On-Camera or Off-Camera Interviewing

  • Deep-Dive Questioning

  • Emotional & Narrative Guidance

  • Brand & Documentary Adaptability

Starting Rate
$1,500 day or custom quote for larger productions

Sound Design

What It Is
Creating original sound effects, audio elements, or music tracks that enhance video, podcasts, or branded audio content.

What’s Included

  • Custom sound effects or score

  • Audio mixing and mastering

  • Final audio files in required formats (e.g., WAV, MP3)

Starting Rate
$500

Photo Editing

What It Is
Professional retouching, color correction, and optimization of images for both print and digital use.

What’s Included

  • Edited, color-corrected photos

  • Retouched images for social media or web

  • High-resolution final files (JPEG, PNG, or TIFF)

Starting Rate
$500

Video Editing

What It Is
Transforming raw footage into a polished final product—trimming clips, adding transitions, color grading, and incorporating basic graphics.

What’s Included

  • Edited video in multiple aspect ratios

  • Color-corrected and graded footage

  • Basic motion graphics or titles (if required)

  • Basic sound 

Starting Rate
$750

Photography

What It Is
Professional photoshoot services tailored to your needs, whether it’s portraits, bands, editorial,  headshots, lifestyle, events, or product photography.

What’s Included

  • Pre-shoot consultation (mood boards, shot lists)

  • On-site or studio photography session

  • Post-shoot editing and retouching

  • Final high-resolution images ready for print or digital use

Starting Rates

  • Half-day: with editing $1,000

  • Full-day: with editing $2,000

  • Additional editing billed separately at $75/hour or negotiated package rate.


MANAGEMENT & COORDINATION

Production Services

What It Is
Coordinating and managing resources (locations, equipment, crew, schedules) needed to execute photo shoots, video projects, or events.

What’s Included

  • Location scouting and booking

  • Equipment rental and setup

  • Crew coordination and scheduling

  • Day-of production management and troubleshooting

Starting Rate
$1,500 day or custom quote for larger productions

Project Management

What It Is
Overseeing creative or marketing projects to ensure they stay on budget, on schedule, and aligned with stated goals.

What’s Included

  • Project timeline and milestone plan

  • Regular status updates and check-ins

  • Risk management and budget oversight

  • Final project report and retrospective

Starting Rate
$1,500 day or custom quote for larger productions

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BUNDLE & SAVE

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BUNDLE & SAVE |

Bundle a la carte items into custom packages.

Brand Essentials Bundle

Ideal For: New businesses or those seeking a fundamental brand revamp

Services

  • Brand Audit & Strategy Session

  • Visual Identity Refresh (or go with Full Branding / Rebranding if you need a deeper overhaul)

  • One-on-One Creative Brainstorm Session (to clarify brand direction or unique brand strategy)

Why These Work Together

  • The audit pinpoints existing strengths and weaknesses.

  • A visual identity refresh ensures your newly defined brand strategy is reflected in logos, colors, fonts, etc.

  • A brainstorming session helps refine brand messaging, tagline ideas, or specific brand launch tactics.

Digital Launch Package

Ideal For: Businesses wanting to kickstart or boost their online presence

Services

  • Social Media Audit & Strategy

  • Strategic Content Calendar & Topic Ideation

  • Custom Copywriting & Messaging (for landing pages, social posts, or email sequences)

  • (Optional) Custom Infographic or One-Pager (to support a big announcement or campaign)

Why These Work Together

  • The social media audit clarifies which platforms and content types resonate most.

  • A content calendar maps out a consistent posting schedule to keep momentum going.

  • Copywriting aligns the brand voice across social media, web, and email.

  • An infographic can be a high-impact asset to drive engagement or explain complex offerings.

Website Boost Bundle

Ideal For: Clients who want to improve their website’s look, feel, and performance

Services

  • Website User Experience (UX) Review

  • Custom Copywriting & Messaging (or strategic rewrite of core pages)

  • (Optional) Email Marketing Setup or Revamp (to capture and nurture leads from the site)

Why These Work Together

  • The UX review identifies usability issues and areas for conversion improvement.

  • Copywriting ensures the site’s messaging is clear, persuasive, and on-brand.

  • Adding email marketing extends the website’s impact by collecting leads and following up automatically, reinforcing a smoother user journey.

Creative Content Creation Suite

Ideal For: Businesses wanting visually compelling media (photos, videos) with professional editing and design

Services

  • Photography (Portraits, Product, Lifestyle, etc.)

  • Photo Editing (retouching and color correction)

  • Video Editing (e.g., for short promos, behind-the-scenes footage)

  • (Optional) Sound Design (for videos or podcasts)

Why These Work Together

  • Professional photography and video elevate a brand’s marketing assets.

  • Photo editing and video editing maintain quality and consistency across all visuals.

  • Sound design adds an extra level of polish for video or audio content—great for a brand’s YouTube channel, ads, or podcasts.

End-to-End Production & Management

Ideal For: Clients who need a fully coordinated project—like a large campaign shoot, event coverage, or a multi-day production

Services

  • Production Services (location scouting, equipment rental, crew coordination)

  • Photography or Video Editing (as needed for final deliverables)

  • Project Management (to keep schedules, budgets, and tasks on track)

Why These Work Together

  • Production services handle the logistical aspects of big projects or events.

  • Photography or video services capture the content you need.

  • Project management ensures everything stays within scope, on time, and within budget.

Bespoke Bundle

Ideal For: Clients who want to dive head first into custom packages tailored to the specifics of your brand or business.

Services

  • Book a consultation in person or video call.

  • Come with any specifics and goals available.

  • Receive your custom package quote.

My Work Approach

Focused Creativity That Connects

1. The Power of Constraints and Variables

Every project comes with constraints—budgets, timelines, resources—but these aren’t obstacles; they’re opportunities. Constraints give shape to creativity, creating focus and direction. Alongside them are variables: the elements you can control, adapt, and play with to craft something meaningful.

An analogy I often share with clients is from the music world. A band's first album, made with limited resources, usually connects deeply because the rawness of their process shines through. Once the constraints are removed—thanks to big-label budgets—their work can lose focus and connection. The lack of limits dilutes the magic.

Intentional constraints, however, can keep creativity sharp. Artists like Jack White have mastered this, setting boundaries like specific instrumentation or even color palettes for a project. This ensures their work stays focused, cohesive, and impactful. I bring this same approach to every project, helping clients see constraints not as limitations but as tools to shape clarity and connection.

2. Story-Driven Problem Solving

The heart of my process is a simple question: Who are we speaking to, and why does it matter to them? Every decision—creative, strategic, or logistical—stems from understanding the audience’s needs, desires, and challenges. By grounding each project in storytelling, I ensure that the work doesn’t just meet expectations but resonates on a human level.

3. Collaboration With Clarity

Collaboration thrives when roles and expectations are clear. From creative briefs and pre-production planning to final deliverables, I ensure that everyone involved understands the vision and process. My leadership style fosters creativity by balancing clear direction with space for exploration.

4. Fun and Play, Always

I’ve found that the best work happens when the process feels as rewarding as the outcome. Keeping a sense of fun and play in everything I do makes the work more meaningful for everyone involved—and this joy is something audiences can feel in the final result.