creative
direction development production strategy
I use creativity, empathy, and strategy to inspire action and connection.
I’m Chris—
creative director, storyteller, and strategist. I specialize in crafting campaigns and content that resonate deeply with audiences. Whether it’s a bold, quirky concept, a heartfelt connection, or a carefully tailored strategy, I combine artistry and audience behavior to craft work that stands out, inspires, and delivers.
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I define and maintain the creative direction of a project, ensuring it aligns with the story we’re telling and connects with the audience at every level. My work goes beyond art direction to encompass:
Concept Development: Crafting cohesive ideas that inspire and engage.
Client Relations and Pitching: Building trust and collaboration with clients while presenting bold creative strategies.
Team Leadership: Guiding creative teams across all phases of production to deliver standout results.
Storytelling: Uncovering the human element through compelling interviews narratives, and vibes.
Cross-Medium Expertise: Ensuring creative consistency across video, photography, social media, print, and more.
No matter the size of the project, the core goal is always the same: to deliver creative work that doesn’t just look great but grabs attention and resonates in a meaningful way.
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With hands-on experience across a wide range of production roles, I ensure that creative ideas are brought to life seamlessly. My expertise includes:
Project Management: Understanding goals, constants, and variables to see production to a successful end.
Video Production: Directing every aspect, including lighting design and serving as Director of Photography.
Pre-Production Expertise: Managing all the groundwork, from creative briefs and shoot treatments to casting, location scouting, and pitching.
Set and Prop Production: Building immersive environments that tell a story.
Photo and Lighting Production: Crafting stunning visuals and intentional lighting setups.
Event Production: Creating experiences that leave lasting impressions.
I bring a strategic, detail-oriented approach to every project, ensuring that the creative direction is not just maintained but elevated.
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I specialize in crafting marketing strategies and campaigns that connect deeply with audiences by understanding their needs and desires. My approach combines research, intuition, and creativity to create multi-channel campaigns that deliver results.
Services Include:
Audience Research and Insights: Identifying and understanding your audience to craft strategies that resonate.
Campaign Development: Designing cohesive and engaging campaigns for digital, social, print, and more.
Long-Term Strategy: Planning comprehensive marketing initiatives that span multiple quarters, utilizing campaigns and multi-channel marketing.
Brand Messaging: Developing clear and consistent messaging that aligns with your brand identity and goals.
Emotional Connection: Leveraging storytelling and psychological principles to create campaigns that inspire action and build lasting relationships with your audience.
Whether it’s a social media campaign, a year-long marketing plan, or event-based content, I focus on creating work that leaves a meaningful and lasting impression.
Services
“Chris is one of the most creative people I’ve ever known. He is an accomplished artist, photographer, and videographer, as well as a visionary individual with the knowledge and experience to provide inspiration and support to a variety of teams.
He was an excellent client liaison who always made our customers and staff feel seen and cared for; he is a truly gifted people person.”
My Work Approach
Focused Creativity That Connects
1. The Power of Constraints and Variables
Every project comes with constraints—budgets, timelines, resources—but these aren’t obstacles; they’re opportunities. I harness and even create constraints to ensure an outcome that shines though the noise.
2. Story-Driven Problem Solving
Who are we speaking to, and why does it matter to them? If you can’t answer this question you’re wandering around in the dark. Problems solved with a specific audience in mind create solutions that actually reach and resonate.
PS. Ask me about the story of the artist and the mime.
3. Collaboration With Clarity
Collaboration thrives when roles and expectations are clear. My leadership style fosters creativity by balancing clear direction with space for exploration, helping teams thrive and projects to meet success.
4. Fun and Play, Always
I’ve found that the best work happens when the process feels as rewarding as the outcome. Keeping a sense of fun and play in everything I do makes the work more meaningful for everyone involved—and this joy is something audiences can feel in the final result.
